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Privacy Policy

Effective date: November 1, 2026

Southwest Seas ("Southwest Seas," "we," "us," or "our") is a family-owned aquarium design, installation, and maintenance company based in Phoenix, Arizona. This Privacy Policy explains what information we collect when you visit southwestseas.com (the "Site") or contact us about our services, how we use it, and the choices you have.

Information we collect

Information you give us. When you call, email, visit our location, or request an estimate, you may share details such as your name, phone number, email address, service address, and information about your aquarium or project. We only collect what you choose to provide.

Information collected automatically. Like most websites, our hosting provider automatically records basic technical information when you visit the Site, such as your IP address, browser type, device type, pages visited, and the date and time of your visit. This information is used to deliver and secure the Site.

Cookies. The Site may use a small number of cookies or similar technologies that are needed for it to function properly. We do not currently use advertising cookies. You can set your browser to refuse or delete cookies, though some parts of the Site may not work as intended.

How we use your information

  • To respond to your questions and requests for estimates
  • To schedule, provide, and follow up on aquarium design, installation, and maintenance services
  • To communicate with you about appointments, service, and billing
  • To operate, maintain, secure, and improve the Site
  • To comply with legal obligations and protect our rights

How we share your information

We do not sell or rent your personal information. We may share information only in these limited cases:

  • With service providers who help us run our business and the Site (for example, website hosting), who may use it only to perform services for us
  • With our affiliated retail location, That Big Fish Store, when needed to fulfill your service or product request
  • When required by law, or to protect the rights, property, or safety of Southwest Seas, our customers, or others
  • In connection with a sale, merger, or transfer of all or part of our business

Third-party links and services

The Site may link to other websites and services, such as Google Maps for directions and thatbigfishstore.com. Those sites have their own privacy practices, and we are not responsible for their content or policies. We encourage you to review their privacy policies.

Data retention and security

We keep personal information only as long as needed for the purposes described above, including keeping customer and service records, or as required by law. We use reasonable measures to protect your information, but no method of transmission over the internet or electronic storage is completely secure.

Your choices

You may contact us at any time to ask what personal information we have about you, to request corrections, or to ask us to delete it, subject to any records we are required to keep. If you receive marketing messages from us, you can opt out at any time by following the instructions in the message or by contacting us.

Children's privacy

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the effective date above.

Contact us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Southwest Seas
12425 N. Cave Creek Rd, Suite 101
Phoenix, AZ 85022
Service: (623) 695-5516
Store: (602) 279-5452

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Aquarium design, installation, and maintenance in Phoenix, AZ. Family-owned since 1997.

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12425 N. Cave Creek Rd, Suite 101
Phoenix, AZ 85022

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Privacy Policy
Family-owned in Phoenix since 1997